In the early 2000's a monkey wrench was thrown into this stigma free, creative atmosphere with the introduction of the category of skateboard that was to become the "Longboard". This break through technology capitalized on the variation of approaches to skating that was once very prevalent within our ranks by affording todays riders the technology to attempt feats of speed and forays into a practical transportation option. For many various reasons, rather than just allowing this new implementation of skate-ablity to simply slide in along side the ranks of their smaller counterparts as simply "skateboards" these new sleds were dubbed "Longboards" for obvious reasons. The lack of creativity in the naming of this broad label was not even close to the lamest aspect of this debacle. With out even knowing it, those who choose to market and push their products under the term "Longboards" built a massive divide within our community. All of a sudden rather than just being another skateboarder, those of us whose creative expression took place on a greater volume of wood and softer wheels suddenly were outcasted and chastised by many of our peers.
Skateboarding has been pigeon holed by this catagorization making it so that every individual is presented a choice when they embrace the Push Life of whether to "skateboard" or "longboard". There is a huge disconnect by the younger members of our Community who seem to be missing that longboarding is still skateboarding. By implementing this categorization of our art we have isolated so many of our own and discouraged them from expanding their expressive potential while on their board. It is time for our ranks to band together and take back our unregulated expressive potential found exclusively within skateboarding. It is time that the term "Longboarding" is utterly and permanently put to rest and replaced simply by what it is at its essence: "skateboarding".