Today it has begun to feel that skateboarding is on the edge of being "cool" which is an idea that honestly scares me. I love that skateboarding is finally being recognized for the beautiful art that it is and that the artists who dedicate their lives are able to actually sustain a reasonable living doing what they are good at but I still get hung up on the grey area between the lines. I wonder when I see big mega-brands, who have never before expressed an interest in promoting skateboarding until they see potential $$$$$$ in it for them, starting to infiltrate our culture circle and deprive our members of the essence of what we are doing. They are stealing souls with pay checks and deep pockets which has started a whole new mind set among the younger riders who are growing up with this as their sole perception of what skateboarding is and will be; completely missing the concept that they have in their hands to take this ride where ever they please. They are missing out on the freedom aspect that has saved so many lives in the past belonging to those who were willing to submit to the healing powers offered by this rejuvenating gift. Skateboarding now offers that fancy new car in the big house and the pretty girl to match that society has deemed so important to self happiness and self worth rather then highlighting the art and creative release that is and has been the driving force behind this pursuit of happiness. Steve Rocco, the founder of World Industries Skateboards as well as many other house hold names that now dominate the industry, was the first guy to stand up to the then non-skater controlled industry and say, Hey! This is OUR culture and OUR scene and the direction it goes in and those who get to decide that should and WILL be actual skateboarders, not those trying to profit off our art. I feel that all the progress he made in keeping this a "family" business is in threat by the very same non-skater investors who see the opportunity to turn a buck on our back. But we as a community, as a family, have the power to fight this vulture trying to steal OUR culture and keep this an in house activity unmolested by the radical views and ideas pushed by main stream corporate society.
JAH protect and GO SKATE!